Your ideal client is just iconic as you are.
Know thyself. Be thyself.
When it comes to building your iconic personal brand, this is my first rule. While this might seem pretty obvious, it is one of the most overlooked.
Being true to who you are is an effective brand building strategy.
In the coaching industry, in particular, we see an enormous about of copycat brands. But let me tell you, what works for them won't automatically work for you. Build your brand from within. Be true to you. Owning the truth of who you are will resonate deeper with your ideal client than being a copycat of someone else.
Just ask Carbi B. Okkkkuuuurrrr!
Know your ideal client's challenges, goals, and dreams
This is a huge mistake that many women entrepreneurs.
I often tell my clients that you must know your ideal iconic client better than anyone else, or at least it should definitely seem that you do. This is not as difficult as it seems. The best way to know your ideal iconic client's challenges, goals and dreams would be to ask them. It's as easy as an email, a phone call or a survey. The best recommendation is to ask some of your top ideal clients. They can give you tremendous insight.
Be clear about your solution that helps them reach their goals and live their dreams
Once you gather your data, create a product or service that addresses their challenge and helps them reach their desired goals. The main point here is that your solution should deploy clear steps and provide real results.
Have a clearly defined and provocative brand positioning statement
I have a whole lot to say when it comes to your brand positioning statement. The truth is, most of the messaging to women is pretty much the same. Most of the messaging we see is more to do with being a "bad ass," a "boss" or some kind of "b," you know what kind I'm talking about.
Now of course, if you know me, you know that I am not into brand bashing. If that messaging is working for those brands, so be it. However, my message to you is to find a more provocative message that separates you from the pack and positions your brand as the only option for your ideal iconic client. There is nothing wrong with being a "boss," just don't sound like everyone else while doing it.
Develop a distinctive brand presence
This is the culmination of the first four strategies. Your distinctive brand presence is embodied in your brand's senses. Every brand has a look, feel, and sound, all of which should be designed to create an unforgettable experience for your ideal iconic client. From your lipstick to your, logo to your first hello, you must have a distinctive brand presence that captivates their attention and resonates with them in a way that they are compelled to take action.